UWSC team presents at Showcase 2025 on using WisconSays to recruit for qualitative research

Jacob Boelter stands in front of a board with a blonde woman, pointing out a poster titled Recruiting Participants to Qualitative Research for Probably-Based Panel Wisconsays

Project Directors Ken Croes and Jacob Boelter presented a poster highlighting the advantages of using the WisconSays panel to recruit participants for qualitative research. Their presentation and flash talk at the Annual UW–Madison Showcase event on April 17th at Union South featured the innovative uses of the UWSC’s online panel, WisconSays, to recruit participants for qualitative research. This method offers several advantages: probability-based recruitment, extensive coverage across all 72 Wisconsin counties, and access to rich demographic and attitudinal data for targeted recruitment. Additionally, WisconSays proves to be cost-competitive compared to other recruitment methods. Attendees showed a lot of interest in the poster which was evident by high levels of engagement and follow-up questions, marking another successful milestone for the UWSC and WisconSays!

Ken Croes and Jacob Boelter smile next to a board with a poster titled "Recruiting Participants for Qualitative Research with the Probability-Based Panel WisconSays
UWSC Project Directors Ken Croes and Jacob Boelter at the Annual UW–Madison Showcase